The Wholesale Route-to-Market (RTM) is a strategic channel solution designed to bring Webex to the SMB segment by using the market power of Service Providers around the world.

Cisco's innovative technology and deep collaboration expertise backs it. It comprises a new operations model, new commercials, and new partner programs.

The Wholesale platform delivers operations APIs and Partner Portal innovations that make high-volume, high-velocity transactions possible. Making it easy for the partners to create differentiated, cobranded offers in the market with their own products.

The new Wholesale commercial strategy facilitates the 35M BroadWorks users to move to the Webex cloud with predictable, fixed, per-user per-month packaging, and monthly billing in arrears. A single commercial relationship with each Service Provider is the anchor for all their end customers, greatly simplifying workflows.

The Wholesale partner programs address both the Service Provider technical and business goals. Cisco designed the Managed Onboarding program with two parallel work-streams: Technical Onboarding and Go-to-Market. Dedicated Cisco experts paired with comprehensive online partner trainings, a robust set of migration, and marketing toolkits assure the onboarding experience exceeds expectations.

The Wholesale Webex offering is available in the following packages: Common Area Calling, Standard Calling, Enhanced Calling, Webex Calling Customer Assist, Webex Calling, Webex Meetings, and Webex Suite.