You can track the attendees of your event by associating source IDs with certain vendors and obtaining event URLs to analyze the data from your event.
Track Your Attendees Overview
Gauge the effectiveness of your event marketing efforts by tracking from which sources attendees join or register for your events.
Example: You use vendors to promote your events. You can assign a source ID for each vendor that sends invitation or recording email messages for you. Webex Events captures the source ID when an attendee selects the URL link in the event, program, or recording email messages from a particular vendor.
You or your site administrator can then generate an attendance, a registration, or a recording report that shows each attendee’s source ID. You can compare and analyze which marketing method is more effective than another.
There are two ways to append a source ID to an event, a program, or a recording URL:
Manually Append a Source ID to Your URL
Obtain URLs for Your Event, Program, or Recording
Associate Source IDs with Vendors for an Event
Associate Source IDs with Vendors for a Program
1 | On the left navigation bar of your Webex Events website, select . |
2 | Select the name of the program. |
3 | On the program page, select Send to Vendor. |
4 | Enter up to three vendors’ email addresses and source IDs. |
5 | Select Send.
The vendors receive an invitation email message that they can forward to potential attendees. The email message includes the program URL with the source ID that you associated with a particular vendor. If an attendee selects the link from the vendor’s email message, Webex Events captures the source ID for the attendee. |
Associate Source IDs with Vendors for an Event Recording
1 | On the left navigation bar of your Event Center website, select Host an Event > My Event Recordings. |
2 | Select the name of the recording. |
3 | On the Recording Information page, select Send to Vendor. |
4 | Enter up to three vendors’ email addresses and source IDs. |
5 | Select Send.
The vendors receive an invitation email message that they can forward to potential attendees. The email message includes the recording URL with the source ID that you associated with a particular vendor. If an attendee selects the link from the vendor’s email message, Webex Events captures the source ID for the attendee. |