Business texting

All Cisco Calling Plan customer administrators can centrally provision and manage business texting in Control Hub.

Prerequisite for using business texting:

  • You must have a Cisco Calling Plan in the U.S. or Canada to use the feature.

  • This feature is available only to Enterprise customers. Online customers and trail customers are currently not eligible to use business texting.

  • Every user must have a primary telephone number (TN) assigned by Cisco Calling Plan in U.S. or Canada locations, else you can't use business texting.

  • Ensure you’re on Webex App version 42.12 or higher.

  • Ensure to configure the location with Cisco PSTN.

  • Purchase Business Texting Add On with Cisco Calling Plans to register and campaign your brand. For details, see the 10 DLC registration.

Here are a few benefits of using business texting:

For End Users

  • Be reachable and reach out to your customers using texting, which is a universal and effective modality.

  • Use your business persona and work phone number as opposed to your personal identity.

  • Access business texting from the familiar and efficient Webex App, an environment that you have and are comfortable.

For an Administrator

  • Easy to configure and manage the feature using ​Control Hub.

  • Add this critical customer-facing channel at no incremental cost.​

  • Business texting enjoys the same business compliance and retention capabilities as other modalities.


    Business texting doesn’t support HIPAA compliance for Healthcare Customers.

Enable business texting for an organization

An administrator can enable the business texting feature for an entire organization. Ensure that they are an existing Cisco Calling Plan customer in the United States or Canada.


From the administrator view in, go to Calling and select Service Settings.


Scroll to Business texting provisioning and enable the toggle for Enable business texting for all users at the location. This option allows users in the organization to use the feature.


If you have custom settings for a User, then user settings take a precedence over the organization settings.

You can enable business texting for specific users in the organization.

Provision business texting for users

If Webex business texting is available at the user's location, then you can enable business texting for the account from Control Hub. Using this feature, the user can:

  • Be always reachable using the text option.

  • Protect personal identity like name and phone number of the individual and use business persona for communication.


From the administrator view in, go to Users and select the user you wish to enable this feature.


On the user profile, select Calling and scroll to business texting. Enable the toggle for business texting. You can choose from these two settings:

  • Use the organization's default settings
  • Override default settings.

The user can now send and receive text messages from Webex App.

Limitation for business texting

Here are the known limitations with this feature:

  • Webex Calling Business Texting is fully compliant and is a critical feature. By default, all customers have 400 days of retentions for Business Texting.


    Initially, you can’t customize the retention time frame in Control Hub.

  • Events API and eDiscovery are currently not available.

  • MMS and International Texts (both incoming and outgoing) aren’t supported.

  • The business texting feature doesn’t provide unlimited texting.

  • Cisco, our vendors, or destination carriers may block or throttle texting traffic that doesn’t conform to appropriate usage, including but not limited to fraudulent, excessive volume or bursts, SPAM, unauthorized or inappropriate content, and so on. This decision to block business texting is at the sole discretion of Cisco or the vendor.

    Refer to the Offer Document for authorized use of Business Texting.

More information

If you suspect you’re getting SPAM messages from a Webex Calling user, fill this form